Update on the New Tourism Master Plan

The new Tourism Master Plan (TMP) will capture key areas and issues of sustainable economic development identified by PNG's tourism industry.

Image

The New Tourism Master Plan will be Launched in 2021

THE Tourism Promotion Authority (TPA) is in the process of finalizing the much anticipated Tourism Master Plan (2021-2025), which was developed through extensive consultation with the tourism industry and the public between 2019 and 2020 across major centers in the country.  (See: TMP Have Your Say Survey.)

The new Tourism Master Plan (TMP) will capture key areas and issues of sustainable economic development identified by the tourism industry, and provide detailed guidelines and processes for the TPA to implement in partnership with key stakeholders in the nation’s government and private sector.  Tourism infrastructure development and support for local tourism businesses are two of many key areas highlighted in the TMP.  

The development of the Tourism Master Plan (2021-2025) is led by the TPA Policy & Planning Division under the guidance of Ms. Ingrid Kuman, policy and planning director.  Ms. Kuman and her team ensure that the industry recommendations and implementation processes developed in the new TMP are achievable within the governing mandate of the TPA under the Tourism Promotion Authority Act (1993)

“The Tourism Master Plan is an eagerly awaited document, and  I am pleased with the thorough process my team has undertaken to ensure the framework is solid and the content represents the range and diversity of our tourism industry’s needs and overall vision,” said Mr. Eric Mossman Uvovo, TPA chief executive officer. 

An intense series of internal workshops were carried out during November and December 2020, involving TPA senior management and select staff from each division in the organization.  

Each division of the TPA organization will have key responsibilities in implementing the Tourism Master Plan (2021-2025), they include: 

  • Policy and Planning Division - responsible for ensuring the new Tourism Master Plan serves the industry and the nation within the country’s governing statutes.  
  • Provincial Coordination and Product Development Division - establishing networks and supporting tourism plans at a provincial level through.  
  • Corporate Affairs Division - developing corporate brand awareness and liaising with education institutions to develop training and career pathways for the tourism industry.  
  • Marketing Research and Statistics Division - responsible for coordinating and supporting destination marketing initiatives identified in the TMP through market research. 

The Tourism Master Plan (2021-2025) is expected to be launched in early February 2020.  It will be implemented over a four-year period and its performance will be carefully measured through annual assessment reporting.  

See: Tourism Master Plan (2007-2017)

 

For further information about the Tourism Master Plan (2021-2025), email: [email protected]