PNG Dive Focus 2019: Enhancing Understanding through Experience

Following the success of the inaugural staging last year. PNG Dive Focus 2019 took place over the course of three weeks in the month of May.

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PNG Dive Focus 2019: Enhancing Understanding through Experience 

Following the success of the inaugural staging last year, PNG Dive Focus 2019 took place over the course of three weeks in the month of May.  

PNG Tourism Promotion Authority’s Destination Marketing Representatives (DMR’s) identify diving as the leading attraction for travelers in their respective markets.

PNG Dive Focus is intended to address the combined aims of the international travel trade with those of our dive tourism operators, to increase the number of dive visitors from those source markets to Papua New Guinea. 

The DMR’s escorted groups of invited dive travel trade on familiarization tours to the established diving locations of Tufi, Madang, Kimbe Bay and Kavieng

A total of 20 invited trade guests were hosted for up to a week by six PNG Dive Association (PNGDA) member operators. Familiarization tours included property inspections, land tours and of course diving. Each group convened for trade meetings with PNGDA members on Wednesday 15th May at the Airways Hotel in Port Moresby

Dive tour wholesalers and media from Australia, Japan, Taiwan, United States, Germany, France, Switzerland, Netherlands and Great Britain gained first-hand experience, enabling them to confidently promote and sell PNG as a dive destination to their clientele. Media delegates produced feature articles for print and electronic dive publications, and posted regular updates on social media during their stay. 

Members of the PNG Divers Association keenly supported this networking initiative. “We have long advocated the importance of maintaining a rapport with the international travel trade as one of the most effective and sustainable ways to grow our business” said PNGDA President Max Benjamin. 

PNG Tourism Promotion Authority’s renewed support of PNG Dive Focus validates the success of this joint Government and Dive Industry partnership. 

PNG Dive Focus 2019 is generously sponsored and supported by PNG Tourism Promotion Authority, Air Niugini, PNG Air, Airways Hotel and PNGDA members Tufi Resort, Madang Resort Hotel & Niugini Dive Adventures, Walindi Resort & MV Oceania, Lissenung Island Resort, Loloata Island Resort

 

Writer: Vilia Lawrence 

For further information, contact the PNG Dive Association via their website: https://pngdive.net/contact-us  

 

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PNG Dive Focus 2019 Trade Day at the Airways Hotel. Credit: Liebert Kirakar
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PNG Dive Focus 2019 familiarization tour in Madang Province. Credit: PNG Japan